Ralph Cabrera
Illustrator/Graphic Design
I would like to thank Ernesto Kullock (Producer )  and my friends over at Post Master Video
for there generosity over the years.



As you can see there is a bit of difference between the boards and final filming, especially the ending. Changes are constant throughout the process. Could range from Client last minute change,to having story fit in time allowed.



The process of Story Boards start with creatives at Agency. The will spend time coming up with different  ideas and narrowing down to focus on specific client needs. The ones we see here were approved by client ( color ).




With the Shooting Boards (black and white), I sit down with the Producer , in this case Ernesto. I will sit down in front of him and produce thumbnails. I draw his vision of the way he would like to film. He supplies me with location photos
and at times what the talent will look like. Before I leave, I make sure all drawings are made to his satisfaction.


Story/Shooting Board

      People are always asking me, Ralph, what is the difference between Story Board and Shooting Boards?  How does it go from Agency to Production? Below,  you will see what a finished commercial looks like. Below that,  Agency Story Board as shown for client  approval ( in color ). Lastly, Directors Shooting Boards for final filming ( in black & white )



                                                             
                          ANIMATICS
Animatics are storyboards broken down into simple animation. Ralph is petitioned to complete animatics for Focus Groups. The reason for doing this is to simplify the envisioning of the final product for the client. Below are two samples completed for Universal Studios, Florida.  Under each video, you will see the simplification of drawings necessary to complete the animation. Have fun !
This spot was for FARABELLA clothing line featuring Victoria's Secret Gisele Bundchen. I enjoyed doing this commercial for 2 reasons. It was a high profile spot and my art was used in a segment. 
At the last minute, the part of the magician was switched for a street caricature artist. Though I did not play the part, they needed 5 identical Illustrations (work in progress) of the woman being sketched in case they did not get the right shot the first time. (SEE PHOTO BELOW)